SaaS Product Manager.
Builder by nature.
Analytical operator.
I'm Yekta, a Product Manager based in Ankara. I help SaaS teams turn customer needs, business goals, and technical constraints into shipped product outcomes. Recently, I led work across pricing, engagement, and product operations, including a pricing overhaul that increased recurring revenue by 10%. I am also building AI-assisted projects to sharpen how I discover, prototype, and evaluate product ideas.
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Latest projects
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What I focus on
Product strategy
Roadmaps, pricing models, and prioritization decisions tied to measurable business outcomes.
User experience
Turning customer feedback, support signals, and product data into clearer user journeys.
Data-driven decisions
Using SQL, analytics, funnels, and experiments to validate product decisions before scaling them.
Cross-functional leadership
Aligning engineering, design, customer-facing, and business teams around clear product priorities.
My approach
I start by clarifying the real problem: what users need, what the business needs, and what the team can execute well. From there, I combine customer context, data, and technical tradeoffs to make focused product decisions. I care about speed, but only when it serves learning, quality, and durable outcomes.
Listen
Analyze
Decide
Build
Journey so far
2021 – 2022
Procurement associate
2022 – 2024
Customer success manager
2024 – Present
Product manager