Product Manager.
Engineer at heart.
Builder by nature.
I'm Yekta, a Product Manager based in Ankara, Turkey. I work at the intersection of user needs, business goals, and technical execution. I bring analytical depth and creative thinking to every product I build.
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What I focus on
Product strategy
Roadmaps, pricing models, and market positioning that drive measurable growth.
User experience
Designing around real user needs, not assumptions. Engagement over aesthetics.
Data-driven decisions
SQL, analytics, and A/B testing to validate every hypothesis before committing.
Cross-functional leadership
Aligning engineering, design, and business teams toward shared outcomes.
My approach
I believe the best products come from asking better questions, not moving faster. My process starts with deep listening — to users, data, and the team — before committing to any direction. I value precision over speed, and long-term quality over short-term output.
Listen
Analyze
Decide
Build
Journey so far
2021 – 2022
Procurement associate
2022 – 2024
Customer success manager
2024 – Present
Product manager